The BIPOC community has been underrepresented in the beauty industry for years. It wasn't until very recently that shade ranges have expanded, and more companies placed an emphasis on the beauty needs of the Black community. Black beauty should be honored and celebrated 24/7, and with the leading Black-owned companies bridging the gap in the industry, there are so many ways to show support right now and forever. One easy—but incredibly valuable—way? Buying from Black-owned skincare brands.
And let me just tell you, there are sooo many great products to spend your money on—from all-natural body care to celeb-loved retinol serums—that the options are truly endless. So to help you stock your vanity, I rounded up 29 of some of the most popular Black-owned skincare brands. By no means is this an exhaustive list (check out our overall Black-owned beauty brand guide), but it's a really good place to start.
Discover even more epic skincare brands and products riiiiight here.